Beats by Dr. Dre (Beats), is a leading audio brand founded in 2006 by Dr. Dre and Jimmy Iovine. Through its family of world-class consumer headphones, earphones, and speakers, Beats has introduced an entirely new generation to the possibilities of premium sound entertainment. The brands continued success helps bring the energy, emotion and excitement of playback in the recording studio back to the listening experience for music lovers worldwide. Beats was acquired by Apple Inc. in July 2014.Introducing to the new studio lineup a Bluetooth enabled feature for true mobility. The Beats Acoustic Engine makes your listening experience intimate, personal, and real in a totally wireless headphone.